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Friday, 26 July 2013

Jewelers as Artisans Reemerge

A lot of people have had a very limited experience when it comes to shopping for jewelry. I don’t just mean that they haven’t bought much, but also that when they do go shopping for it, they limit themselves to the stores they find in the mall. I don’t blame anyone for that; the reason we go to a mall is for the convenience of being able to shop for multiple things in the same place. The problem though is that makes people not think of jewelers as artisans but merely salespeople.

It is true that for several decades over the last part of the 20th century, many professional jewelers were just that-salespeople. This wasn't always because they didn't believe in hand crafting fine jewelry. Rather, the market had changed and there was no demand for those kinds of services. People were more interested in purchasing mass produced jewelry that was affordable, and were willing to give up the individualized personality of one-of-a-kind jewelry in order to save a few dollars.

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